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15.818 Pricing, Spring 2005

Gas prices have fluctuated dramatically over the past few years.
How should gas station owners set prices? Should they be charging higher or lower prices than they currently are? (Image courtesy of TedsBlog.)

Highlights of this Course

This course features case studies and questions for discussion in the lecture notes section, and group assignments.

Course Description

This course, primarily discussion based, provides a framework for understanding pricing strategies and tactics. Topics covered include pricing in competitive markets, estimating demand, price discrimination, the role of price cues, anticipating competitive responses, pricing in business to business markets, and pricing of new products. Lectures and cases are the primary modes of learning.


Prof. Catherine Tucker

Course Meeting Times

Two sessions / week
1.5 hours / session




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