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15.810 Introduction to Marketing, Spring 2005

Diagram showing product features, perceptions, preferences, advertising, availability, and choice.
The "lens" model, showing attributes relevant to designing products for customers. (Image by Prof. John Hauser.)

Highlights of this Course

This marketing course features a full set of lecture notes and assignments. The final project is also available in the projects section.

Course Description

This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. 

Technical Requirements

Microsoft® Excel software is recommended for viewing the .xls files found on this course site. Free Microsoft® Excel viewer software can also be used to view the .xls files.



Prof. John Hauser

Course Meeting Times

Three sessions / week
1.5 hours / session



Additional Features

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