MIT OpenCourseWare
  • OCW home
  • Course List
  • about OCW
  • Help
  • Feedback
  • Support MIT OCW

15.810 Marketing Management, Fall 2004

Shopping for groceries in a Giant Supermarket in VA.

Shopping for groceries in a Giant Supermarket in VA. (Image courtesy of the U.S. Department of Agriculture.)

Highlights of this Course

This course features a full set of lecture notes and assignments.

Course Description

This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched with attention to competition and core strengths. It is organized so that each class is either a lecture or a case discussion. This course is a half semester MBA course taught to students in their first semester at Sloan. Together with their other core courses, students have the option of taking this course or an introductory finance course. This course is a prerequisite for all of the advanced marketing courses.

 

Staff

Instructor:
Prof. Duncan Simester

Course Meeting Times

Lectures:
Three sessions / week
1.5 hours / session

Level

Graduate

Additional Features

Download this course
Translations
   Chinese (Simplified)
   Portuguese
   Spanish

Feedback

Send feedback about OCW or this course.