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Lecture Notes

Microsoft® Excel software is recommended for viewing the .xls files in this section. Free Microsoft® Excel viewer software can also be used to view the .xls files.

This section contains slides and supplemental files used by the instructor to guide the case-based discussions.

1 Purpose of Strategic Planning

Industry Value System - Structure (PDF)
2 Steps in Planning

Industry Value System - Risk and Reward (PDF)
Poland's A2 Motorway

Fundamentals of the Economic Deal (XLS)
3 Market Segmentation: How to Analyze? (PDF) Young Canada

Possible Market Segmentation Matrix for Young Canada Dock Builders (XLS)

Lessons Learned Regarding Firm Value Chain and Market Segmentation Tools (PDF)
4 Segment Attractiveness: Where to Compete?

Generic Strategies (PDF)
SOHO China

Possible Market Segmentation Matrix - Overlay (XLS)

Possible Market Segmentation Matrix - Shell (XLS)
5 Firm Value Chain 1

What Drives a Low - Cost Strategy (PDF)

Market Segmentation Framework (XLS)
6 Firm Value Chain 2

What Drives a Differentiation Strategy (PDF)
KONE: The Monospace Launch in Germany
7 Issues in Vertical Integration: How Much Risk Do You Want? (PDF) Savannah West

Sample Pro - Forma (XLS)
8 Changing the Game: How Information Gives You Competitive Advantage (PDF)

Strategy in Fragmented Industries (PDF)
9 Strategy, Leadership, and Choices Del Webb, Inc.
10 Disruptive Technology, Industry Selection and Career Strategies B2Bilt

Tovar, M.L., K. Cacace, and S. Matsushima. "B2Bilt - A Study of Changes in Building Industry Processes." Harvard Design School Case Study, Center for Design Informatics, 2002. CDI#020405-044.
11 Review of Core Concepts in 1.46 (PDF)